Mission and objectives
The community of professionals and scholars in the Reynolds School of Journalism is dedicated to advancing the practice and knowledge of journalism, PR/Advertising and brand communications, visual communication and other fields of media. In this pursuit, we remain faithful to the enduring principles of professional media — analytical thinking, clear writing, compelling production and presentation, ethical behavior and sophisticated use of technology and research. Objectives are directly aligned with core values and competencies established by the Accrediting Council on Education in Journalism and Mass Communication, and are tailored to fulfill overlapping assessment expectations of the Â鶹ӳ».
This assessment plan describes the steps established for ensuring that RSJ undergraduate students explore all 10 core values and competencies. The breakout boxes serve as a curriculum map of the core required course which include the learning goals and objectives. Faculty are encouraged to annotate which topics and/or assignments fulfill these goals and objectives on their syllabi.
The RSJ graduate program, while not accredited, will strive to assure participants meet the goal and objectives for the master’s programs.