7,009: Βι¶ΉΣ³» Social Media Policy
Revised: May 2022
The Βι¶ΉΣ³» recognizes the role of social media as a means to foster communication, collaboration and the exchange of information and ideas.
The University establishes and maintains social media sites to support its mission, goals, programs and sanctioned efforts. These sites are clearly identified as Βι¶ΉΣ³» sites and include an official Βι¶ΉΣ³» logo.
Official Βι¶ΉΣ³» social media sites include those sites representing the University overall or sites representing a University college, division or service that are clearly identified as such and include a Βι¶ΉΣ³» official logo. Official University social media sites are maintained in accordance with the , University logo and design guidelines, and are administered by the Executive Director of Marketing and Communications, the Director of Communications or a designated representative of these positions.
All members of the public are welcome to post opinions and comment on these sites. However, posts that constitute spam, political endorsement, libel, speech that promotes or threatens acts of violence, obscenity, discrimination, unlawful stalking or harassing of others, or unsolicited advertisements or promotions for non-Βι¶ΉΣ³» events, programs and opportunities or other venues may be subject to deletion by the person responsible for administering the site, the Executive Director of Marketing and Communications, or the Director of Communications. The University reserves the right to block a user from its social media sites for severe, pervasive or persistent conduct or behavior, which constitutes discrimination or harassment through university social media. Before blocking a user, the administrator of the social media site shall consult with the Office of General Counsel and the Office of Equal Opportunity and Title IX.
Social media content posted on behalf of or representing the Βι¶ΉΣ³», whether posted to an official University social media site or other site, is subject to the following:
- Copyright and fair use
Content published on behalf of or representing the University must be in compliance with the copyright and intellectual property rights of others and of the University. For guidance, consult and . - Authorized use of Βι¶ΉΣ³» logos
The University's name, logo or likeness may not be used to promote a product, vendor or externally sponsored activity without the written authorization of the University's Office of Marketing and Communications. The University's name, logo or likeness may not be used to promote a cause, political party or candidate without the written authorization of the Executive Director of External Relations in the Office of the President. - Protection of confidential and proprietary information
Confidential or proprietary information about Βι¶ΉΣ³» students, staff, faculty, alumni or donors may not be posted. Applicable University, National Collegiate Athletic Association, State of Βι¶ΉΣ³» and Board of Regents requirements, regulations and policies must be followed. - Terms and Conditions
Terms of service and conditions of each platform, including but not limited to Facebook, Twitter, Instagram, LinkedIn, Vine, Vimeo, Snapchat and YouTube, must be followed.
Crisis communications
The Βι¶ΉΣ³»'s Communications Office, working in tandem with other campus marketing and communications personnel and the Office of the President, will lead official University communications during a crisis situation. During a crisis, the primary or initial publication of Βι¶ΉΣ³» content and comment will be limited to those University social media sites designated by the crisis communications response director.