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Program at a glance

How much does it cost?Β 

Learn more about how to afford a degree from the Βι¶ΉΣ³»­.

How long does it take?

This 120-credit program is designed to be completed in four years.

How do I apply?

Open to all undergraduate students. Learn how to apply to the Βι¶ΉΣ³»­.

What will I learn in a bachelor's degree in marketing program?

Marketing students will acquire the knowledge and skill sets to identify and satisfy customer needs to help organizations achieve their marketing goals. The specific topics are broadly categorized into those of Product, Pricing, Promotion and distribution strategies (Place), revolving around the understanding of consumers. Students will also learn how to conduct marketing research and apply modern marketing tools and strategies. We also offer a number of elective courses that fulfill more specific needs of our students.

Learning outcomes

With a bachelor's degree in marketing, students will be able to:

  • Demonstrate mastery of fundamental business knowledge and practices.
  • Possess analytical and critical thinking skills.
  • Effectively communicate within a business environment.
  • Use information technology to support business analysis and operations.
  • Recognize, evaluate and resolve ethical issues, both personally and organizationally.
  • Develop a global business perspective and will have the knowledge and skills to conduct business internationally.

Learn more about the Marketing Department

Meet the faculty, discover research on a variety of marketing, operations, and supply chain topics, and learn more about marketing degree programs offered by the College of Business at the Βι¶ΉΣ³»­.

Visit the Marketing Department

MKT312: Buyer Behavior has been my absolute favorite class so far because it dives into so many different things about marketing that I had never learned about before. I loved learning about how much psychology can relate to the inner workings of marketing and how to utilize it positively in the real world.

Katrina Perce, Marketing Major

Katrina Perce

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Careers with a degree in marketing

Marketing professionals reviewing market research data

Graduates entering into the workforce with the marketing major are equipped with a strong foundation in business and the tools to build and execute a successful marketing plan for any sized business.

Employment opportunities in the field of marketing include:

  • Marketing manager
  • Media analyst
  • Sales representative
  • Purchasing agent
  • Pricing analyst
  • Brand manager
  • Market research expert
  • Logistics manager
  • Operations supervisor
  • Retailing manager
  • Social Media Manager

Marketing is a growing field that has endless opportunities. If you are anything like me and don't know what industry (fashion, medical, etc.) you want to be in yet, marketing is a great option because every industry needs marketing!

Kacey Fowler, Marketing Major

Kacey Fowler

You can afford the Βι¶ΉΣ³»­

76% of students receive financial aid

Almost everyone is eligible to receive some kind of aid. We offer need-based and merit-based forms of financial aid to help you afford college.

54% of all students graduate with no debt

That's right. More than half of our students leave the Βι¶ΉΣ³»­ with no student debt.

Related programs

Accounting Degree
Information Systems Degree
Entrepreneurship Minor
Management Degree

The strength of the college is its people.

At the College of Business we provide premier business education, preparing students to become competitive, ethical and innovative business professionals to drive economic development and improve quality of life for all.

Visit the College of Business
Nazir Ansari business building close up.

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